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You can get media coverage before the event like “Hey, there's going to be this awesome food and wine festival this weekend. Come check it out.” You can get coverage at the event, you can have a live TV crew there covering arrivals or doing interviews, or you can have writers there talking about the event . Through your media outreach you’ll also make useful contacts for the future, so it pays to make an impression. The more successful this event is, the more likely you are to receive even more media coverage for future events too! Media coverage made easy. Help journalists out by setting up an area for them to write their stories on-site.
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Like all good things, successful media publicity is the result of hard work, and careful planning. PR professionals now outnumber journalists five to one. Here are five steps that will help you develop a strategy to get your company how to get media coverage for your event the news. They openly share their philosophy as a way to understand their purpose and the problem they solve.
Big-ticket stars use this tactic all the time. Give it to them, and your chances of coverage will soar. Forty-four percent of journalists get pitched a minimum of twenty times per day.
The best way for your startup to get into the press is by having an amazing company storyone that will help you to stand out from the crowd. Develop your personal story alongside your startup story. This will help to give your company a face, and add a level of human interest, very important for making it into the news. Show the world why your company needs to exist. Your story will lay the groundwork for facilitating media coverage. Create a checklist of tasks you need to accomplish weekly, monthly, quarterly, and annually.
Set your objectives carefully, with the big how to heal ankle pain in mind. Use a spreadsheet to categorize everything, and build a tactical media list. Choose journalists and publications that you would like to have cover your company, and opt for outlets that will help you to reach your publicity goals. Less is always more. Two or three solid connections will far outweigh one foot in the door at dozens of publications.
Short and straightforward questions to writers and journalists are best. Before sending this email, Crystal made sure that the writer covered this type of content first and that she was offering her help, as opposed to giving her more work.
Would you walk up to a complete stranger and ask for a favor? Most of us cringe at the thought. But what about asking a friend for a favor? What kind of earrings are used for piercing pressure, right?
Journalists are people too. Ideally, you should start connecting with them long before you need them, and at the very least, two months before you pitch. Successful media outreach is all about relationships.
Your best chance of coverage will hinge directly upon your relationship with the writers in question. One major win we how to get media coverage for your event what is an account manager role was due to diligence in pursuing connections before pitching.
She began engaging with her over things they had in common for several months. Only after establishing a connection did she pitch her. The reporter gave us an email that put us in touch with the right producer, and four months later our client secured an incredible interview that sent their website traffic skyrocketing! Never underestimate the importance of connections. Take the time to connect with journalists on Twitter, LinkedIn, Facebook, or in-person.
Introduce yourself, and establish a connection. If you take the time to research the right outlet, journalist, and equivalently spend time on crafting the right pitch, you can turn one media mention into longtail exposure for yourself. Brenton Hayden Renters Warehouse foundercontributed content to Entrepreneur. Most startups view every achievement as exciting — because, truthfully — they are!
Ask yourself how to not sweat off makeup the story will be just as exciting to them.
Look at your news from a foot perspective, and try to imagine a headline that your customer would want to read. Coordinate an influencer campaign to generate excitement, and use that momentum to justify a press mention. Or adjust the angle of the pitch so it will be appealing to the journalist in question. For example, if the writer typically covers business success stories, be sure to highlight this aspect of your story in your pitch.
Create beautiful and detailed assets for the media. Be prepared to provide the information they request. Time is of the essence, so anticipate their questions and stockpile your answers and assets accordingly. Follow up only after two or three days. Maybe the timing was wrong, or the story was a poor fit for the publication. Always treat a no like a future yes.
If they ask for an interview, make yourself available for one. Have your press assets on hand: founder bios, photos or videos of the products in action, and your company story or media release.
A few great pieces can be extremely impactful, so focus on quality over quantity. It can be easy to come across as rude, even without meaning to be. So stand by your promises and keep to deadlines. If you promise someone an embargo, give it to him or her. Keep up with journalists who feature you. You never know when you might have more news to share. We work at the intersection where public relations, content marketing, and social media meet, to deliver marketing that gets results.
Save my name, email, and website in this browser for the next time I comment. What website should we analyze? Example: www. How to solve ssl problem in chrome can we get in touch with you? Let's have an one-on-one conversation What's your phone number? Step 2: Establish Goals — Reasonable Ones Create a checklist of tasks you need to accomplish weekly, monthly, quarterly, and annually.
Ask them what type of stories they look for and how much notice they prefer to have when covering your news or announcement. On a local level, attend events, conferences, or trade shows to get some face time.
Make Their Life Easier — A great way to connect with journalists is by making their life easier. Step 4: Build the Perfect Pitch If you take the time to research the right outlet, journalist, and equivalently spend time on crafting the right pitch, you can turn one media mention into longtail exposure for yourself.
Step 5: Close the Deal Create beautiful and detailed assets for the media. See real results. Content Marketing - our team creates epic content that will get shared, get links, and attract traffic. Paid Media - effective paid strategies with clear ROI. Book a Call. Comments Speak Your Mind Cancel reply Save my name, email, and website in this browser for the next time I comment.
Dec 15, · With a little bit of extra effort and planning, you can inform the media and increase the chances of seeing your next event in the local news: 4 steps to encouraging local media coverage for your next event Step 1. Consider your purpose. Before you contact the local media, you need to know what your goal mainaman.coted Reading Time: 4 mins.
But, if you thought pitching yourself to the media was hard, even harder is pitching an event. There are a million and one events out there at any given time — so what makes yours so special?
The unfortunate truth is no one in the media cares about your event. What does that do for the viewer or reader? Never has this lesson been better proven than with a friend and colleague Heidi Hanna.
Between us we brainstormed some ideas and came up with some pitches for how to get the event out there. Given her success I wanted to share the pitching tactics we came up with. Heidi very kindly sat down for a call with me to explain how her event became the talk of the town. You can check it out on YouTube. On the call we go through some of my top tips for making your event a media hit:.
Start Early — Heidi started reaching out to producers about 6 months before her event, giving herself time for media interest to grow organically rather than having to push everything at the last minute. Plus she started thinking about what was timely in the news that she could lend her expertise to. Producers have to find new topics and experts all the time. So why not make a producers life easier!
Pitch something related to your event, but not actually your event. Same goes with authors. Sure they might not have anything suitable for you at the moment, but it could also be the prompt they need to get back in touch. Getting a celebrity involved is a quick way to instantly boost media interest in your event.
Heidi did this for her event and it paid off big time. And another example of this is one British couple who jokingly invited the Queen to their wedding and she showed up! Be Bold — After coming into her local newsroom for an interview, Heidi made a connection with the news director as they were both big meditation fans.
As she was leaving the studio she noticed his door ajar — sensing an opportunity she poked her head in. He was really pleased to see her and they got to talking which lead to her being able to tell him about her event. Right then and there he offered her live coverage from his station for the event.
Your email address will not be published. Sign up to our newsletter! So how do you get out there in a bigger way? On the call we go through some of my top tips for making your event a media hit: 1. Leave a Reply Want to join the discussion?
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