How to Start Your Own Online Vintage Shop
Make sure you price your vintage items that’s within the market range to sell. This means search other vintage stores and online shops and ask why and understand how they price their items. Don’t forget most vintage items needs repairing and a good cleaning which should be reflected in the price. Feb 17, · Clothes are wearable stories, and by starting your own vintage shop your help that story to continue on and on. “Sometimes it's hard to let go of such beautiful, often one-of-a-kind things.
You have a fair amount of vintage inventory and eagerly ready to get started. Here are a few tips and guidelines that would be helpful for anyone looking to start their own vintage shop. Study and become knowledgeable in the different types and styles of vintage such as vintage furs, lingerie, differences between vintage day dresses vs vintage evening dresses, antique dresses vs a dress from the s etc. There are many different resources out there to help as well.
My favorite resource is Vintage Fashion Guild. The website provides a wealth of information on identifying and studying vintage clothing right how to create software for android os to label identification. Ok, so you have an inventory of vintage clothing that you can start building your website with, well BUY more.
Opening an online vintage shop means have having a constant stream of curated vintage pieces, and for that you will need to search long, hard and far. This means estate sales, yard sales, thrift stores, and even traveling to other cities and states. Know how to buy. Is this something that will fit theme of your shop i.
Does it have any damages such as stains, tears or major stains? Now on to the pricing. This means search other vintage stores and online shops and ask why and understand how they price their items. There are many different platforms that cater to a variety of needs. Are you looking for a platform to just sell your clothing with mid to little hassle of dealing how to define a project scope SEO, HMTL, website building and social media and just learn the basics?
Then Etsy and Ebay is your best fit. Both sites offers opportunities to sell your items with very affordable fees. Remember this means you are in control of everything this includes SEO, marketing, and social media, blog post, etc. For your online shop to be successful you must market your brand. Marketing is the key to having your website known to how to start a vintage online store public.
Here are a few marketing that have helped me along the way. Feel free to email with any questions. I hope these tips are helpful to anyone in the vintage business. More tips coming soon on how to advance your online vintage shop. Constantly work on your SEO. More Posts. Search our store.
Google: Starting your own vintage store and GO: Starting and Running Your Own Vintage Clothing Store: A Q&A This shop journal/interview shows up in the top 5 and I click on this one and I am so happy I did. Your answers resonated with me on so many levels! I agree as a solopreneur myself you are on point about running your own business but more.
While brick and mortar stores require major upkeep, rent, and significant walking traffic to flourish, Etsy has allowed fashion fanatics with a passion for vintage clothing to open their own shops and gain a significant income, making it a full-time job for some and a small-scale side project for an extra income for others including this writer. Estate sales, which can be found through online searches, offer curated collections of old clothes and accessories.
Depending on location, rag-houses are another option for buying vintage in large quantities. For a more accurate date, Solanah suggests conducting some research. For pricing, a simple Google search can help you to approximate the average market price for a certain designer or style. As a general rule, the older and better quality the items are, the higher a price they will fetch.
When it comes to selling clothes, aesthetics are essential. While photos should always show your products as clearly as possible, you also have some freedom to experiment with how you photograph. Some shops always show their items on models, pinning the clothes where necessary to show how the product looks like when worn by a real person. Other shops use mannequins to make it easier for potential customers to see the items on themselves, rather than a model.
Online shops may get away with listing sizes as small, medium, and large, but there are no standardized sizes when it comes to vintage. Break out the meter stick to get the exact measurements of each garment. Lay each article flat and take the key measurements. For a dress, this usually means bust, natural waist, hips, length, shoulders, and sleeve length. In your listing, add as many details about each product as possible: who is the designer, what approximate year is it from, and what is its condition Is there a minor stain?
Is a button loose? Does it need alterations? Veer on the side of giving too much information to ensure that customers feel well-informed about their potential purchase. To maximize the success of your shop, think of it as a real, honest-to-goodness store. Most stores in real life have a distinctive aesthetic or style, so your online vintage shop should too.
Style can mainly be attained through product styling and photos or through careful curation of products. Figure out what makes your products look the best and stick with that method—do you photograph them outside or inside? Are they worn by a model or mannequin? The styling of each listing should make it look like it belongs to the shop as a whole. But that means you need to attract some customers first. While Etsy does generate some shop traffic through tags and searches, social media can help bring new customers to your page.
But instead of badgering Facebook friends and family members to invest in your new venture, a good place to start is Instagram , where you can use hashtags like vintage to attract potential customers—just make sure your photos are visually pleasing. Blogs can also drive new traffic to your shop, whether you have an existing one already or if you start one exclusively for your shop. Considering sending brief handwritten notes in each package, wrapping shipments nicely, and offering discount codes for valued customers to sweeten the deal and establish customer loyalty.
Whether your goal is to make a little extra cash or expand your vintage business into a full-time job, never forget why you feel in love with vintage in the first place.
Clothes are wearable stories, and by starting your own vintage shop your help that story to continue on and on. Compile your shop inventory. Date your products. Photograph, photograph, photograph. List your products. Find your own style. Have fun!